We all live in a V.U.C.A. world. Volatility, Uncertainty, Chaos, and Ambiguity make the game of LIFE in Business very stressful.  Of the 4 elements, Uncertainty is probably the one that separates the 20 from the 80. The 20 percent dominate the market while the 80 percent fight for scraps. Uncertainty or the Unknown Unknown cause even the bravest of entrepreneurs to get stuck in fear while the competition dominates.